By Kellen M. Quigley

With the holiday season officially underway and the ground white with fresh snow, the time is perfect for celebrating the Village of Springville’s annual A Very Merry Main Street.

Kicking off a full month of festivities, the most wonderful time of the year begins Saturday, Nov. 24 from 10 a.m. to 4 p.m. in the downtown Springville area.

Celebrated on Small Business Saturday, the village’s own small businesses encourage community members and visitors to stroll down Main Street and get your holiday shopping done.

Stick around until the tree lighting in M&T Bank at 4 p.m.

Nearly 40 businesses are participating in A Very Merry Main Street this year with specials available for Small Business Saturday. Shoppers will also have a chance to win a $150 cash prize or a Very Merry Gift Basket.

Local merchants not located on Main Street will set up inside Sheret Jewelers, Love INC, Springville Hardware, Springville Center for the Arts, Concord Land Realty, Metro Kisch, LuLu Belle’s Gifts and more offering a wide variety of local goods to choose from this holiday season.

Additionally, a group of carolers from Springville First United Methodist Church will bring some holiday cheer to Main Street with singing throughout the afternoon.

Carolers will meet at Love, INC and make their way through the streets to the community Christmas tree lighting. They will end their singing back at Love, INC and warm up with some hot cocoa. All ages and musical abilities are welcome.

At the Springville Center for the Arts, the Harold L. Olmsted Gallery will be home to a collection of “small works” this holiday season in an exhibit called Winter’s Presence.

All pieces are for sale and customers can take their purchases immediately. Paintings, pottery, fiber art and jewelry are examples of the work available

“Our fine craft and art pieces make very meaningful gifts. It takes ‘shop local’ to the next level by supporting local artists, and supporting Springville Center for the Arts,” explains Board President Debra Ehrig.

The opening of the show will coincide with A Very Merry Main Street and continue through Dec. 22.

Also on Saturday, the Joylan Theater is once again partnering with Springville Kiwanis Club to sponsor a showing of the classic holiday specials “A Charlie Brown Christmas” and “Rudolph, The Red-Nosed Reindeer.”

The show begins at 10 a.m. at the theater. Admission is one unwrapped toy per person to benefit the Kiwanis Toys for Tots program.

The event also features an Ugly Christmas Sweater Contest for kids and adults, ornament decorating for $1 each and a visit from Santa.

This great event for families is a nice opportunity to watch the holiday classics we usually only see on TV the way they should be seen: up on the big screen.

And that’s just the beginning of the festive fun in Springville. Check our calendar of events to see other upcoming holiday happenings as well.