A Family Tradition
By Ashlee Oakley
In 1965, when Rose Kirsch started her new business, Metro Rose Kirsch, based in Holland, NY, she had a dream and a purpose that eventually gained her five offices all over Western New York. Little could she know, 51 years later, her daughter, Cindy, would be holding the reigns, with her granddaughter to be next in line.
Cindy Bramer and her daughter, Melissa Frank, are now situated in their successful, centralized location at 40 East Main Street. Bramer is the owner of the building, as well as the office rented out to Anything Printed.
The building also includes “Bill’s Party Place,” a finished basement rented out by Bramer’s husband, Bill Sr., who’s also a poker dealer at Seneca Niagara Casino, and three new apartments upstairs that are currently being renovated. Frank’s husband, Brandon, is employed by Bertrand Chaffee Hospital in several management and security positions, while their two young girls go to school in the district. Frank states, “We live here, we work here, and we are investing in the community by improving our section of Main Street.”
Bramer first started selling real estate in 1984, opening the Springville branch office in 1998, while her mother continued to hold main offices in Holland and East Aurora. Frank was licensed in 2003, and four years later, Bramer took over the family business, consolidating their business office to the now recognizable feature on Main, and renaming the establishment Metro Kirsch Real Estate. “We were doing better business locally, here in our hometown at the Springville office; it wasn’t worth keeping up with three offices,” says Bramer.
Fast forward to today, and this powerhouse duo and their agents sell 150-180 homes each year on average — last year’s total being 169 houses sold — while their total sales volume exceeds $17 million.
Glowing reviews are given of their staff. “There are 12 staff members in our office, including the two of us,” Bramer explains, adding that her agents are the number one resource she has that makes her company stand out against the rest.
She notes, “We do one-on-one training here, which is not a requirement [to continue with licensure], and some companies don’t do that. I think that sets us apart from other similar companies. It is important to us that our agents know what they’re doing out there, before we send them out alone.”
Frank adds, “The office and all of our agents are members of the Buffalo Niagara Board of Realtors, in order to have access to the online realty system. We have also joined the Chautauqua board in order to expand their marketing reach across the region.”
Frank speaks a bit about how critical the internet is as a tool for selling and searching for homes, and states, “That is probably the biggest benefit of listing your house for sale with an agent, is the internet exposure you get. Once we enter it into our system, it makes it available to every person looking for a home, as well as every agent. We have an agreement process for our listings to be pulled from all of the real estate websites. That is a big misconception: it doesn’t matter if it has our particular signage or not, if a house is for sale, we may show clients anything they’d like to see.”
Bramer suggests that when you are selling, buying, or just thinking about buying, it’s important to know that it is best to find a realtor that you feel good about, and stick with that realtor for all of your realty needs. It is reasonable to seek a relationship with a real estate agent you feel comfortable with, as opposed to who is merely available. She remarks, “They’ll take care of you. If you’re loyal to [your agent], they’ll be loyal to your interests.” This may be in part because much of their work is pro-bono — they don’t get paid until the house closes — but you get the sense that this company genuinely cares to be sure that you are happy with their services.
Advertising in any form available is crucial to the success of their business. Metro Kirsch Real Estate supports the community with donations in exchange for advertising services, and are in community papers, online, and even on channel 7 on Saturday mornings at 10 a.m., if you are looking for a home.
When asked what they loved most about their job, mother and daughter alike both lit up with obvious appreciation, and said nearly the same thing: “Helping people. Having a client walk into a house I found for them, and loving it. Helping people find their dream home. Especially if they aren’t interested, but then they walk in and know it’s the house for them… I love it,” enthuses Frank.
Bramer adds, “I like to help make people’s dreams come true, and homeownership is a tangible dream.”
Besides their own full-time, fast-paced realty office, Bramer and Frank take time for the little things in life, as well as community service. Frank boasts of her mother, “My mom has been the President of the Buffalo Metro Realty Group three times, and for the second year in a row now.” Additionally, Metro Kirsch Realty is a member of the Springville Area Chamber of Commerce, and Bramer is a member of the Professional Standards Committee, which is a job that deals with ethics and arbitration for the Buffalo Board of Realtors. She is proud to have been nominated to be a member, three years running. Frank is the President of the Springville Elementary School PTA, is a Springville Youth Incorporated board member, and also coaches flag-football cheerleading. Bramer is satisfied to love her job, travel, and be a grandmother.
These two women would most like to convey to the reader that this is their community; this is where they live, work, and enjoy selling houses to their neighbors (or neighbors-to-be). To contact the Metro Kirsch Real Estate’s office, call at 592-0341 from 9 a.m.-5 p.m. on weekdays, or stop by their office to find the perfect realtor for you!