Ready to embrace winter and all it has to offer in WNY? There’s no better way to enjoy the snow than to head to one of the nearby ski areas, where fresh powder is your bestie. But…if you want to enjoy skiing or riding even more, how about doing it for a hugely discounted price?

Celebrating four years of popularity, the I SKI NY “Discover NY Ski Day” will return on Jan. 19, offering skiers and riders the chance to enjoy ski areas across New York State for as little as $12 per lift ticket. Learn to ski or ride packages are available as part of the event, starting at $25 at participating ski areas. This day celebrates all things New York skiing and snowboarding and lets you enjoy deals that  you can’t miss. If you or someone you know is new to skiing or snowboarding – never fear.

With more than 50 downhill ski centers, New York has more ski areas than any other state in the nation. Plus, continual improvements in snowmaking, teaching and terrains help maintain the Empire State’s ranking among the nation’s most popular downhill destinations.

Participating Ski Areas include: Belleayre Mountain, Bristol Mountain, Buffalo Ski Club, Catamount Ski Area, Dry Hill Ski Area, Four Seasons, Gore Mountain, Greek Peak Mountain Resort, Holiday Valley Resort, Hunter Mountain, Kissing Bridge, Labrador Mountain, Maple Ski Ridge, McCauley Mountain, Oak Mountain (Jan. 20), Peek ‘n Peak Resort, Plattekill Mountain (Jan. 20), Snow Ridge, Swain Resort, Thunder Ridge Ski Area, Titus Mountain, Toggenburg, West Mountain, Whiteface Mountain, Willard Mountain and Windham Mountain.

During this promotion, Kissing Bridge will be offering the following deals:

75 – $38 lift tickets valid anytime.

350 – I Ski NY Discover NY ticket valid ONLY Jan. 19 for $12.

25 – I Ski NY Discover NY Learn to Ski or Ride Program valid ONLY Jan. 19 for $25, valid for ages 9 and over

All are available through and must be bought online.

For more information and to get your Discover NY Ski Day Ticket or Learn To Ski or Ride package, visit the Discover NY Ski Day Page at